When Staging Makes Sense

Many homes that sell quickly - hit the market just right. But some are not so fortunate. Still, real estate professionals can’t guarantee top-dollar offers unless buyers truly fall in love with the home. That’s where staging becomes a game changer. Here’s how staging helps capture buyers’ hearts and boosts your sale price.

Create An Emotional Connection

Staging highlights a home’s best features and presents a warm, move-in-ready atmosphere that helps buyers picture themselves living there. Updated, stylish décor—especially in living rooms, primary bedrooms, kitchens, and dining areas, creates a memorable impact. When buyers feel connected, they’re more committed, more competitive with their offers, and less likely to back out or request concessions.

According to the National Association of REALTORS® 2021 Profile of Home Staging, 82% of buyers’ agents said staging helped clients visualize the property as their home.

Increase Perceived Value

Staging strategically minimizes flaws and emphasizes strengths. Decluttering, depersonalizing, refreshing walls with neutral paint, removing dated window treatments, and rearranging or eliminating oversized furniture all help a home feel brighter and more spacious. These simple steps highlight the property’s unique assets and elevate its perceived value. NAR’s 2021 staging report also found that over one-quarter of buyers were more willing to overlook property faults when a home was staged.

Making A Vacant Home More Appealing

An empty home can feel cold and uninviting. Staging fills the space with on-trend furnishings and décor, helping buyers visualize how rooms can function and how their own lifestyle would fit in. It also makes rooms appear larger, more welcoming, and easier to understand.

Produce Strong Online Photos

First impressions matter, especially online. With 99% of millennial buyers beginning their search on the internet, according to NAR, staged homes stand out instantly. Beautiful, professional photos can drive more showings and increase the likelihood of competitive offers.

Deliver Higher ROI

Staging typically costs less than a price reduction and has proven financial benefits. The Real Estate Staging Association (RESA) reports that an average staging investment of just 1% of the sale price results in 5%–15% ROI over asking for about 75% of sellers. Now, that's something to consider!

The International Association of Home Staging Professionals (IAHSP) found that staged homes sell 3 to 30 times faster and can boost sale prices by up to 20%. For sellers who choose not to stage, the average price reduction ends up being 5 to 20 times greater than the cost of staging.

So, allocating a staging budget may be the direction you may want to go. Don't you agree?

IMAGE : Virtual rendering to share the visual impact.