top of page

How To Price Your Property, Right?

Writer's picture: Denise LucchesiDenise Lucchesi

For all of us who work in real estate, this is always a challenge! It is a market condition decision and an emotional decision - your property is worth what buyers are willing to pay for it. For some sellers, this is a hard concept to embrace. These sellers might be thinking: "My home is so great with all the attention and memories surrounding the years spent." And buyers may be thinking: "How much should I really pay?""


Lower Your water Bill Year-Round in Petaluma
8100 Sonoma Mountain Rd, Glen Ellen CA

SO LET'S BREAK IT DOWN


To price your property right, you can consider the market conditions, compare your home to similar properties, and get a professional appraisal.


Consideration #1 - Market Conditions


Consider if the market is a buyer's or seller's market.

  • In a buyer's market, price competitively.

  • In a seller's market, be flexible.


Consideration #2 - Comparable Properties


Compare your home to similar properties that are currently listed for sale.

Look at recent sales to see what buyers are paying for similar properties.


“Success doesn’t come to you, you’ve got to go to it..” - Denise Lucchesi

Consideration #3 - Professional Appraisal


Get a professional property appraisal to validate your asking price. If the appraisal comes in lower than your asking price, you might not be getting a fair deal, or you might have "read" the market wrong. It happens!


Consideration #4 - Comparative Market Analysis (CMA)


A CMA is a data-driven analysis that compares your home to recent sales.

Your real estate agent can perform a CMA for you.. This may really help to "understand" a bit more to the true value.


Consideration #5 - Other Factors


Price strategically so that your home is easy for buyers to find.

Price within a reasonable range so that your home sells quickly. Consider:

  • Time of Year - Seasonal impact

  • Interest / mortgage rates

  • Housing shortages

  • New construction


Consideration #6 - 8 Ways To Increase The Value Of Your Home


Clean and declutter. ...

Add usable square footage. ...

Make your home more energy-efficient. ...

Spruce it up with fresh paint. ...

Work on your curb appeal. ...

Upgrade your exterior doors. ...

Update your kitchen. ...

Stage your home.


If all goes well, and you allow the universe to align considering all the above, you will be pleasantly surprised how your home investment will get the best it can, because you took the time to "do it right".


Call Me Anytime


To engage my services and expertise, please feel free to contact me anytime at: denise@century21epic.com or call: (707) 799-6948

To learn more about me, visit https://www.deniselucchesi.com/profile

0 views0 comments

Recent Posts

See All

Comments


C21 Denise Lucchesi co-brand logo

I look forward to speaking with you.

Mobile: (707) 799-6948 | Office: (707) 769-7183

DRE # 01465878

People's Choice Award
Grand Centurion Award

2023

Grand

Centurion

Contact Me

Thanks for submitting!

© 2025  Century 21 Real Estate LLC. All rights reserved. CENTURY 21®, the CENTURY 21 Logo and C21® are service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. Listing information is deemed reliable but not guaranteed accurate. Any services or products provided by independently owned and operated franchisees are not provided by, affiliated with or related to Century 21 Real Estate LLC nor any of its affiliated companies. CENTURY 21 Epic, 616 Petaluma Blvd South, Petaluma, CA 94952

P: 707-769-9000. DRE License # 01523620. Privacy Policy, Terms Of Use, Cookie Policy,  Accessibility Policy, and Unsubscribe

bottom of page